Elena*Cocina Conmigo | Brand Identity

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"At Elena * Cocina Conmigo, we honor the rich culinary tradition of the city of Ibarra, in Imbabura. Every dish we make is infused with the authentic flavors and passion for the cuisine of this region. Inspired by 1950s nostalgia, our brand fuses vintage with modern, offering a unique and evocative dining experience"

This rebranding process is based on the integration of a vintage concept, but with a modern and clean touch, allowing it to connect with a contemporary audience while remaining rooted in the culinary tradition of the region.

The new brand identity of "Elena * Cocina Conmigo" is inspired by the book “Better living with your new G-E food freezer” with vintage elements, unique and classic recipes from the 1950s. The earthy and warm colors evoke the authentic flavors of the dishes prepared by Elena, while the touches of pastel tones provide freshness and modernity. The chosen typography reflects the dedication applied to each meal along with the illustration, which evokes an authentic, handmade style.

The aforementioned vintage concept is intertwined with simplicity and modernity in all aspects of the brand identity of "Elena * Cocina Conmigo". From the design of its logo to the presentation of its products in packaging, every detail conveys the idea of tradition with a contemporary touch. This unique combination not only highlights the authenticity of the brand, but also positions it as an attractive option for those seeking a genuine and hassle-free dining experience.

Elena strives to bring her clients closer to the most authentic culinary delights, from classic empanadas to tasty stews, each dish is infused with the characteristic flavors and aromas of traditional cuisine, with careful attention to detail and a passion for Preserve the recipes of past generations. This place is not only a destination for those looking for a quick meal, but also a refuge for those who crave the warmth and familiarity of home cooking in their own home.